The branch of pharmacy known as pharmaceutics handles every aspect of converting a novel chemical entity (NCE) into a drug that the general public may use both safely and effectively. The science of designing dose forms is called pharmaceutics. Many substances have well-established pharmacological qualities, but a patient cannot benefit from a raw chemical. The formulation of a pure medication ingredient into a dosage form is the focus of pharmaceutics.

Pharmaceutical businesses' content strategies are mostly concerned with providing resources like infographics, eDetailers, emails, articles, conferences, films, and web portals for healthcare professionals. It promotes consumer loyalty, engagement, and brand recognition.